As Northbound Supply Co. continued to grow its national retail presence, the brand recognized the need to elevate its marketing and social media strategy. Monogram provided comprehensive support to strengthen the company’s branding and establish a consistent, compelling voice online.
Northbound Supply Co. is a Canadian clothing company founded in 2018 and now co-owned by Justin Peikert, Wayne Bryan, and Pratik Patel. With products featured in over 80 boutiques nationwide, as well as in Bootlegger and Simons, the brand was ready to strengthen its marketing and social media presence.
The company needed comprehensive support across marketing and branding, with a particular focus on building a strong, consistent voice on social media.
Monogram developed a targeted strategy to enhance engagement and drive conversions:
Designed a tailored social media strategy for Facebook and Instagram
Created a Black Friday campaign that integrated with Shopify and ActiveCampaign
Collaborated with a copywriter to craft a clear positioning statement and distinct brand tone
Launched an influencer campaign to expand reach and connect with new audiences
This strategic support laid the foundation for a stronger digital presence and measurable growth:
Established consistent brand engagement across social media channels
Boosted eCommerce conversions through a high-performing Black Friday campaign
Defined a cohesive brand voice that resonated with target audiences
Expanded brand visibility through new influencer partnerships
Jack’s approached Monogram Communications to design and launch it’s first branded website, aiming to tell its story and feature local offerings and make customer information easily accessible.
Bruce Eyewear approached Monogram Communications to refresh their overall brand, manage their social channels and update their website to ensure that product navigation was seamless, and that bold, distinctive visuals and authenticity was showcased.
