ʔEsdilagh First Nation

Branding & Website Development
Quesnel, British Columbia

Every community has a story worth telling well. For ʔEsdilagh First Nation, that meant reimagining their brand from the ground up and building a website as strong and welcoming as the community itself. Monogram designed a brand that would help bring people closer through clear communication and real transparency.

The Ask

ʔEsdilagh First Nation is one of six Tsilhqot’in Nations located along the Fraser River in British Columbia’s North Cariboo region. The Nation supports its Members through programs, services, and community initiatives.

ʔEsdilagh First Nation asked Monogram Communications to refresh their brand and build a new website. Their goal was to create a strong, modern identity and an easy-to-use site that supports communication, transparency, and connection.

The Approach

To support ʔEsdilagh First Nation, Monogram developed a thoughtful and collaborative approach focused on both brand and digital experience.

Key initiatives included:

  • Brand Refresh and Guidelines: We updated the Nation’s logo and created clear brand guidelines, including voice, tone, colours, and typography.
  • Supporting Assets: We designed business tools and templates such as social media graphics, signage, apparel, and internal documents to support daily communications.
  • Website Design and Development: We designed and built a new website with over 20 pages, including a secure Member Portal. We also wrote all website content and created a clear, easy-to-use structure.
  • Discovery and Collaboration: We worked closely with leadership and staff through interviews and feedback sessions to ensure the work reflected the Nation’s values and priorities.
The Results

As a result of this work, ʔEsdilagh First Nation now has a strong and flexible brand system and a fully functional website that supports both public communication and Member access.

Key outcomes include:

  • A refreshed brand and a full set of guidelines that support consistent communication
  • A new website and secure Member Portal that make it easier to share information and stay connected
  • A complete set of tools and templates to support ongoing communications across the Nation

This work created a strong foundation for future growth and continued engagement with Members and partners.

Services Provided

Branding
Web Development

Sector Served

Indigenous Relations

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