Monogram partnered with the city of Fort St. John to create a brand presence for its economic development arm. Our goal was to step outside the box and showcase the city in a bold, new way while staying rooted in the heart of the community.
The City of Fort St. John is a fast-growing community in northeastern BC, proudly known as the Energetic City for its relentless momentum and ambition. The City engaged Monogram to develop brand identities for attracting economic investment without feeling like a standard municipal campaign.
Monogram led strategic sessions with the City's Communications and Economic Development teams to map audiences, understand current and future priorities and identify what made Fort St. John genuinely worth investing in. From those insights, we developed a standalone brand identity and visual direction:
All In. Up North. launched with strong internal momentum and gave the City clear, confident tools to carry their story forward. Key outcomes included:
District of Kitimat set out to unify their brand communication materials (posters, notices, bulletins, digital screens) across their Corporate brand and their Leisure Services brand — and called in Monogram to make it happen, all while preserving their Corporate identity and Leisure Services identity.
With accessibility at the forefront of municipal priorities, the City of Terrace needed a 2023 report that was as thorough as it was thoughtful. They approached Monogram to conduct in-depth research, distill complex content into clear insights, and bring it all together in a creative, purpose-built layout designed to make the City of Terrace’s 2023 Accessibility Report both informative and engaging.
Clear priorities start with the right conversations. Monogram helped the RDFFG turn research, collaboration and regional needs into an actionable strategic roadmap.
As one of North America’s premier ski destinations and Canada’s second-largest ski area, Sun Peaks Resort needed a communications strategy that could keep pace with its scale. When the unexpected happens at a resort this size, the response has to be fast, clear and trusted. Monogram Communications partnered with Sun Peaks to build a Best Practices Guide for Crisis Communications, equipping the team to protect relationships before, during and after a crisis hits.
Firecircle approached Monogram Communications for support in developing and executing a marketing and communications strategy for the launch of their 5×5 Method™ guidebook.
Resource Works approached Monogram Communications to support them with communications and logistics, to ensure that a tightly scheduled interview process ran smoothly.
