Monogram partnered with the City of Fort St. John to build a bold, distinct brand identity to welcome new residents and visitors to the north.
The City of Fort St. John is a fast-growing community in northeastern BC, proudly known as the Energetic City for its relentless momentum and ambition.
The City engaged Monogram to create a distinct brand to attract new residents and tourists, grounded in the authenticity, grit and character of Fort St. John.
Monogram led strategic sessions with the City's Communications and Economic Development teams to map audiences and identify what makes Fort St. John an attractive place to move and travel to. From those insights, we developed a standalone brand with its own name, personality and visual direction:
A new brand launched with strong internal momentum that also gave the City clear, confident tools to carry their story forward.
Key outcomes included:
District of Kitimat set out to unify their brand communication materials (posters, notices, bulletins, digital screens) across their Corporate brand and their Leisure Services brand — and called in Monogram to make it happen, all while preserving their Corporate identity and Leisure Services identity.
With accessibility at the forefront of municipal priorities, the City of Terrace needed a 2023 report that was as thorough as it was thoughtful. They approached Monogram to conduct in-depth research, distill complex content into clear insights, and bring it all together in a creative, purpose-built layout designed to make the City of Terrace’s 2023 Accessibility Report both informative and engaging.
Clear priorities start with the right conversations. Monogram helped the RDFFG turn research, collaboration and regional needs into an actionable strategic roadmap.
Monogram partnered with the city of Fort St. John to create a brand presence for its economic development arm. Our goal was to step outside the box and showcase the city in a bold, new way while staying rooted in the heart of the community.
Resource Works approached Monogram Communications to support them with communications and logistics, to ensure that a tightly scheduled interview process ran smoothly.
When The Ministry of Indigenous Relations and Reconciliation needed support in Terrace for in-person and virtual open houses, they called Monogram to design and deliver culturally respectful engagement materials and treaty negotiations.
