The College of New Caledonia (CNC) approached Monogram Communications with a need for a brand identity refresh, modernized digital presence, and a cohesive communications strategy that would allow for messaging and visual identity to align across all platforms.
The College of New Caledonia (CNC) is a post-secondary institution serving the residents of British Columbia’s central interior. Approaching its 50th anniversary, CNC aimed to set a clear strategic marketing communications direction to unify its presence across six regional campuses and better connect with students, staff and the broader community.
CNC needed a refreshed brand identity, modernized digital presence, and a cohesive communications strategy that would align its messaging and visual identity across all platforms. The initiative required extensive stakeholder engagement and change management to ensure buy-in and long-term adoption.
We led a collaborative process with CNC’s internal team and four contractors, placing a strong emphasis on user experience. Key steps included:
Conducting a deep-dive into CNC’s culture through interviews, primary research and collaborative workshops
Creating a new visual identity and multiple logo variations for diverse usage
Developing comprehensive brand guidelines to ensure long-term consistency
Redesigning the website with a UX-focused architecture, SEO analysis and refreshed content, imagery and video assets
The project launched in time for CNC’s 50th anniversary and delivered a unified, future-ready brand presence. Highlights include:
One cohesive visual identity applied consistently across all six campuses
Updated marketing assets, policies and processes to streamline communications
A modern, responsive website with improved navigation, SEO performance and audience engagement
A strengthened brand foundation to support CNC’s marketing and communications for years to come
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A crisis doesn’t wait for you to be ready. That’s why Monogram set out to make sure the Prince George Public Library never had to face one without a plan. Through extensive industry research and close collaboration with the library’s team, we built a curated crisis communications guide, and captured it in an in-depth report designed to guide them through any moment of uncertainty.
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