With a growing workforce and an evolving client base, DMC sought to modernize its brand and strengthen its digital footprint. Monogram redesigned the website, launched a targeted social and recruitment strategy, and supported events to boost awareness among emerging accounting talent.
DMC is a trusted accounting firm serving individuals and businesses across northern BC, known for its tailored solutions and client-first approach. With a growing team, DMC sought to refresh its brand and digital presence to better attract students, new graduates, and experienced accountants.
They engaged Monogram to deliver a full brand refresh, starting with digital channels. This included a website redesign, an ongoing social media strategy, a recruitment campaign targeting UNBC students, and event management to boost awareness and hiring outcomes.
We developed an integrated campaign that modernized DMC’s digital presence and created meaningful engagement with students and professionals:
Overhauled social media with a clean, modern look, unique campaign hashtag, branded ads, and consistent storytelling across Instagram, Facebook, and LinkedIn
Redesigned DMC’s website with a mobile-friendly, SEO-optimized layout, refreshed content, and professional photography to highlight recruitment opportunities
Planned and delivered a recruitment event at UNBC featuring casual networking, trivia, food, bookstore credits, and branded swag to foster authentic student connections
Monogram launched a targeted paid social recruitment campaign designed to build awareness of DMC’s reputation and career opportunities within the financial education sector. The strategy included A/B testing creative and messaging across key student audiences, with a focus on University of Northern BC students and surrounding communities, to support attendance at DMC’s recruitment event and strengthen the long-term talent pipeline.
The refreshed brand and recruitment campaign delivered strong, measurable results:
45% increase in Instagram followers in under two months, paired with a 20% engagement rate, signalling strong resonance with student audiences
8.5% Facebook engagement rate, with average post impressions exceeding 5k
Paid social efforts helped drive event awareness and attendance, resulting in qualified candidates actively pursuing opportunities with DMC
Recruitment outcomes surpassed DMC’s intern hiring goals, strengthening the organization’s future talent pipeline
Faculty engagement at UNBC was overwhelmingly positive, opening doors to future collaborations and recruitment partnerships
Compared to the previous year, Facebook RSVPs and event interest more than doubled
Clearline Consulting engaged Monogram Communications to modernize their website to showcases their position as a B2B consulting leader while also helping to streamline operations.
