Engcomp approached Monogram Communications to help them with a refresh focused on creating a cohesive brand presence, that would stand out at industry events and in client-facing communications.
Engcomp is a Saskatoon-based engineering firm operating across Canada and internationally, serving industries including potash, uranium, oil and gas, pulp and paper, chemical processing and food processing. Inspired by Monogram’s work with Sasuchan Development Corporation, Engcomp sought to elevate their graphic design to better reflect their capabilities and tell their story more effectively.ng.
The goal was to refresh Engcomp’s visual materials to create a cohesive, modern brand presence that would stand out at industry events and in client-facing communications. This included updating brand guidelines, developing event collateral and creating tools for professional presentations.
Monogram delivered a suite of design updates to strengthen Engcomp’s brand impact:
Updated brand guidelines to ensure consistency across all platforms with modern design elements
Designed trade show materials, including booths and promotional items, to capture attention and communicate expertise
Created a tri-fold brochure highlighting services and projects for quick, effective distribution at events
Developed a PowerPoint template aligned with the refreshed brand for professional, cohesive presentations
The refreshed visual identity strengthened Engcomp’s professional image and market presence:
Unified look across all marketing materials reinforced brand recognition
Positive feedback on trade show materials for their visual appeal and engagement value
Improved presentation impact through updated publications and templates, leading to stronger audience reception at conferences and meetings
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