Experience Qalipu partnered with Monogram to shape an immersive visitor experience at Deer Lake Airport. One that welcomes travellers onto Indigenous land with context, care and clarity, while spotlighting Qalipu’s culture, stories and destination experiences.
Experience Qalipu is a Mi’kmaq-led tourism initiative that connects visitors with the culture, stories and landscapes of the Qalipu First Nation, while helping Indigenous tourism operators develop and promote authentic experiences. Through a partnership with the Deer Lake Airport Authority, Experience Qalipu wanted to create an immersive visitor experience that identified the Indigenous land and heritage, educated visitors, and promoted Qalipu destination experiences.
Monogram developed a cohesive visual and content strategy for the airport arrivals area, using high-impact graphics and storytelling to reach travellers at the moment of arrival. The work included environmental graphics, print, digital assets and an animated brand video. This was supported by a targeted paid and organic social strategy designed to extend the experience beyond the airport and throughout peak tourism season.
Monogram completed the following deliverables for Experience Qalipu:
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