Firecircle needed accessible, hands-on training to help its entrepreneurs strengthen their marketing skills and confidently use new tools. Monogram delivered tailored workshops focused on core strategy, budget planning, and practical applications of AI in public relations.
Firecircle is Canada’s only digital accelerator focused on empowering tourism businesses and start-ups through mentorship, education, and community. To strengthen its members’ marketing capacity, Firecircle engaged Monogram Communications to deliver specialized training sessions.
Firecircle sought clear, practical workshops that would help entrepreneurs understand and apply core marketing strategies, budget planning, and emerging tools like AI in public relations.
Monogram created and facilitated three tailored sessions designed to be both strategic and hands-on:
Introduced the PESO model (Paid, Earned, Shared, Owned) as a framework for integrated marketing
Guided participants in allocating budgets using Integrated Marketing Communications (IMC) principles
Explored the role of AI in PR, with a focus on managing misinformation
The workshops were well received, with participants responding positively to the interactive approach and practical takeaways.
The PESO session drew strong engagement, showcasing how diverse methods strengthen a marketing strategy
Participants left with reusable materials on PESO, budget planning, and AI in PR to guide future efforts
Firecircle gained a trusted partner in Monogram, helping position its members for long-term growth in the tourism sector
As one of North America’s premier ski destinations and Canada’s second-largest ski area, Sun Peaks Resort needed a communications strategy that could keep pace with its scale. When the unexpected happens at a resort this size, the response has to be fast, clear and trusted. Monogram Communications partnered with Sun Peaks to build a Best Practices Guide for Crisis Communications, equipping the team to protect relationships before, during and after a crisis hits.
Monogram partnered with the city of Fort St. John to create a brand presence for its economic development arm. Our goal was to step outside the box and showcase the city in a bold, new way while staying rooted in the heart of the community.
Firecircle approached Monogram Communications for support in developing and executing a marketing and communications strategy for the launch of their 5×5 Method™ guidebook.
Monogram Communications partnered with the Humber Bay of Islands Tourism Committee to shape a unified regional destination with a clear voice and a strong sense of identity. The work brought together brand, communications, wayfinding and a visitor-first website reflecting the character of the region while making it easy and inviting to explore.
Destination BC engaged Monogram Communications to develop internal Truth and Reconciliation materials that aligned with their brand guidelines and were supported by original illustrations from an Indigenous designer.
Experience Qalipu partnered with Monogram to shape an immersive visitor experience at Deer Lake Airport. One that welcomes travellers onto Indigenous land with context, care and clarity, while spotlighting Qalipu’s culture, stories and destination experiences.
