Fraser River Meats, ʔEsdilagh First Nation

Branding & Web Development
Quesnel, BC

When ʔEsdilagh First Nation set out to bring Fraser River Meats to life, they needed more than a logo. They needed a brand the community could trust and the tools to run a business. They turned to Monogram Communications to make it happen.

The Ask

ʔEsdilagh First Nation approached Monogram Communications to support the launch of Fraser River Meats. Their goal was to create a clear, trusted brand and a full set of tools to support both the shop and its day-to-day operations.

The Approach

To support the launch, Monogram delivered a full brand, website and design system. The work focused on building something practical, grounded and easy to use across the business.

Key work included:

  • Brand and visual identity: We created a logo, colour palette and visual direction that reflect the values of the ʔEsdilagh First Nation. We also developed brand guidelines to support consistent use across all materials.
  • Website design and content: We designed and built a clear, easy-to-use website that shares services, products and key information. We also wrote all website content in a tone that feels welcoming and grounded.
  • Supporting materials: We designed a full set of branded tools, including business cards, packaging and loyalty cards. These pieces support daily operations and create a consistent customer experience.
  • Templates and branded assets: We created social media templates, apparel and other branded items to help the team promote the shop and build awareness in the community.

This approach gave the Fraser River Meats team a strong, ready-to-use foundation as they prepare to open.

The Results

As a result of this work, Fraser River Meats now has a complete brand and set of tools to support its launch and growth.

  • A clear and consistent brand that reflects the values of the ʔEsdilagh First Nation
  • A fully designed and developed website ready for launch
  • A wide range of practical tools and materials to support daily operations

This project set Fraser River Meats up with everything needed to open with confidence and serve the community.

Services Provided

Branding
Web Development

Sector Served

Food & Beverage
Indigenous Relations

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