An initiative to close skills gaps in the fisheries and oceans sector led the National Indigenous Fisheries Institute to approach Monogram Communications to develop an innovative brand identity and website for their new Indigenous Training and Skills Development Hub — one built not only to serve the sector today, but to be expanded and adapted as a model for Indigenous training and skills development in other industries.
The Institute was set up in May 2017 following the National Indigenous Fisheries and Aquaculture Forum (formerly known as the National Aboriginal Fisheries Forum). The organization is rooted in the principle of collaboration between Indigenous groups and government: the co-development, co-design and co-delivery approach to improving the programs and practises that impact the lives of Indigenous peoples.
The Institute now has a number of projects underway to support Indigenous Program Review Implementation and the delivery of Fisheries and Oceans Canada’s Action Plan.
The Indigenous Training and Skills Development Hub, sponsored by the National Indigenous Fisheries Institute, wanted an innovative brand identity and website developed specifically for the training and resources that they are developing for the fisheries and oceans sector; they also wanted it to be flexible enough to be expanded or used as a model for Indigenous training and skills development in other industries.
Monogram Communications developed a logo and brand collateral, including email signatures, business card templates, letterhead, and a PowerPoint presentation design. We also developed a mobile-friendly bilingual (English-French) website that can be expanded with additional resources later.
The recognizable branding supported the organization’s official launch at a National Indigenous Fisheries and Aquaculture Forum, supported outreach to trainers and communities, and provided access to resources and curriculum for communities.
Every community has a story worth telling well. For ʔEsdilagh First Nation, that meant reimagining their brand from the ground up and building a website as strong and welcoming as the community itself. Monogram designed a brand that would help bring people closer through clear communication and real transparency.
Monogram helped Gitxaala Nation turn a year of achievement into a report worth reading. The result was a clear, accessible annual report for 2019/20 that highlights key milestones and makes them easy for the community to engage with.
Carrier Sekani Family Services (CSFS) needed one place to bring its people together. CSFS approached Monogram to build a communications hub that shares organization-wide communiques, houses key institutional employee information and fosters an engaged community, both online and offline.
The launch of the Kulspai Learning Village called for more than a communications campaign; it required a thoughtful approach that honoured community values while engaging future partners. K5T (Kitselas Five Tier) partnered with Monogram Communications to help make that vision a reality.
When ʔEsdilagh First Nation set out to bring Fraser River Meats to life, they needed more than a logo. They needed a brand the community could trust and the tools to run a business. They turned to Monogram Communications to make it happen.
Virsa Group needed a clear brand identity and a web presence to match, one that reflected their values and told a unified story across all their operations, and they called on Monogram Communications to deliver it.
