K5T, Kuslpai Learning Village

Awareness Campaign
Terrace, British Columbia

The launch of the Kulspai Learning Village called for more than a communications campaign; it required a thoughtful approach that honoured community values while engaging future partners. K5T (Kitselas Five Tier) partnered with Monogram Communications to help make that vision a reality.

The Ask

K5T is an Indigenous-led organization based in Terrace, BC, dedicated to supporting employment, skills training and housing opportunities across Northwest British Columbia. Through its five-tier approach, K5T helps participants progress from holistic healing and foundational life skills to trades training, meaningful employment and long-term success.

K5T partnered with Monogram to support the launch of Kulspai Learning Village, a new training and housing hub designed to foster cultural safety, learning and community well-being. Together, we developed a campaign to attract sponsors and secure funding for the village's first three years of dormitory operations, creating strategic messaging, compelling content and communications materials that resonated with government, industry and individual donors while remaining grounded in community values.

The Approach

Monogram developed a strategic campaign to help K5T attract sponsor support and secure funding for the first three years of dorm operations. Through thoughtful messaging, compelling content and communications tools, we created materials that honoured community values while engaging government, industry and individual donors.

The Results
  • Developed the Opening Doors campaign concept and strategy
  • Designed a full sponsorship package, social content and brand messaging
  • Created website, social and email content rooted in Indigenous-led storytelling
  • Built tools for K5T to carry forward: onboarding kits, post templates and reporting assets
  • Delivered coordinated messaging across paid, earned and owned channels

Services Provided

Awareness Campaigns

Sector Served

Indigenous Relations

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