Led by the Prince George Chamber of Commerce, The Exchange is a data-driven platform mapping connections between local businesses and non-profit organizations. Praxis Solutions engaged Monogram Communications to develop the brand and execute a multi-layer campaign to drive awareness, engagement and action within a three-month window.
The Exchange was created to strengthen collaboration between local businesses and non-profit organizations through social network analysis, helping map connections and identify partnership opportunities across the Prince George community. Praxis Solutions—a policy, planning and development consultancy serving local governments, Indigenous communities, non-profits and developers—worked in partnership with the Prince George Chamber of Commerce to engage Monogram Communications to brand and launch the platform.
The team required a clear brand identity and a focused marketing strategy to generate awareness, drive survey participation and encourage Chamber membership within a condensed timeline.
We executed a strategic three-month campaign designed to move audiences from awareness to participation and action. Our work included:
The campaign delivered strong community uptake and measurable impact, establishing a solid foundation and actionable steps for the platform’s next phase.
Numerical Wins:
The Exchange successfully launched with momentum, demonstrating how strategic branding and focused outreach can strengthen community connections and drive meaningful engagement.
Real feedback from participants that shows how education on the platform influenced positive perception on the value of The Exchange:
"The Exchange is a fresh way to connect the dots in our community, making partnerships visible and accessible through a simple web application. It's going to make it easier for Prince George organizations to see where collaboration is happening and where new opportunities can grow." - Christina Watts, Specialist, Communications and Engagement, Tourism Prince George
“In my current role, I see [The Exchange] helping me find and connect with not-for-profit organizations I may not be aware of and to find new opportunities for connection and collaboration.” - Community Workshop Participant
On strengthening collaboration in Prince George: “I think it could help different organizations see where collaboration is happening and where they could possibly support that collaboration or create new opportunities and connections.” - Community Workshop Participant
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