Following the 2016 legalization of medical assistance in dying (MAiD) in Canada, Prince George Hospice House faced a defining moment: under a provincial mandate, the facility needed to reach an agreement with Northern Health to implement MAiD on-site, and fast. Monogram Communications stepped in to develop a comprehensive internal and external communications plan, helping the Hospice navigate a complex, emotionally charged transition with clarity, transparency and trust.
Prince George Hospice Society is a community-driven organization providing compassionate end-of-life care when home-based care is not possible. Since opening Rotary Hospice House in 1995, the Society has expanded to offer grief support, caregiver programs, bereavement services, and home hospice care, serving communities across northern BC. They also provide compassionate end-of-life care and supportive programs across northern BC.
Under the mandate of the Province of British Columbia, and with the legalization of the procedure in Canada as an end-of-life option in 2016, Prince George Hospice House needed to reach an agreement with Northern Health to implement MAiD (medical assistance in dying) at its facility. Fear of losing employees, donors and volunteers, lack of information on how the procedure would be implemented and the Hospice Society’s role, and a short timeline for decision prompted an extensive information and communications plan for both internal and external stakeholders.
Monogram created and executed a comprehensive issues, information and communications plan prioritizing transparency, factual accuracy, and compassion for both internal and external audiences. This included:
The strategy guided the Hospice through a sensitive transition while preserving key relationships and public trust. Outcomes included:
After partnering with Monogram on their staff operations plan, PIBC placed their trust in Monogram again to facilitate a two-day Board Planning Session in Vancouver, BC, charting the course for the organization’s next strategic cycle.
Seeking actionable steps to amplify their community impact, NDIT turned to Monogram to develop a new strategic plan — one built to sharpen how they invest in economic growth, diversification, and job creation across central and northern BC.
Planning for the future starts with understanding your community. Monogram guided PGPL through a collaborative strategic planning process to create a flexible five-year roadmap for the years ahead.
Big plans start with a clear path forward. Monogram helped Big Brothers Big Sisters of Northern BC turn stakeholder insights into a focused five-year strategic plan built for action.
As a national charity helping workplaces, schools, and communities build more inclusive environments, CCDI needed to communicate its mission with clarity and reach. Monogram Communications delivered a bilingual media kit and corporate resume that translates CCDI’s impact into a compelling story for partners, funders, and media alike.
Archway Society for Domestic Peace changes lives every day. Our role was to ensure those who needed its services knew where to find them, while also inspiring donors, volunteers and community partners to support the organization’s vital work.
