Monogram developed a marketing campaign for Russell AV to promote the launch of their new mobile stage, building local awareness and positioning the company as a key partner in the region’s event and entertainment community.
Russell AV is a family-owned audio-visual company based in Prince George, serving North Central BC. After acquiring a new mobile stage, they wanted to raise awareness and connect with local businesses and event organizers who could benefit from this investment.
They engaged Monogram Communications to create buzz around the stage launch and position Russell AV as a central player in the region’s event and entertainment scene.
To maximize visibility and engagement, Monogram developed a multi-channel promotional strategy:
Designed a targeted social media campaign and newsletter platform
Conducted direct outreach to local businesses and organizers
Planned and executed a high-profile launch event with vendor coordination and community invitations
Implemented a media relations plan that secured interviews and coverage
The campaign significantly elevated Russell AV’s profile across the community:
85 attendees joined the launch event, including the Mayor, Lheidli T’enneh Elder, and MLA Shirley Bond
Secured media coverage on CKPG Today, My Prince George Now, and CBC Radio
Positioned Russell AV as a premier provider of event solutions in Northern BC
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