Shauna Lynch approached Monogram Communications to complete a full rebrand, including a new visual identity, modern website, new marketing approach, and digital strategy to grow a stronger market presence.
Shauna Lynch is a seasoned real estate agent in Prince George, BC, with a reputation for knowing the city inside and out. As a RE/MAX broker, she wanted her brand to reflect her local expertise and trusted position in the community.
Shauna needed a full rebrand to establish a stronger market presence. This included developing a fresh visual identity, a modern website, new marketing materials, and a digital strategy to grow her reach.
Monogram delivered a comprehensive rebrand that positioned Shauna as the go-to real estate expert in Prince George:
Created a distinctive new logo and brand aesthetic aligned with her professional image
Designed and launched a modern website to showcase listings and resources
Produced marketing materials including home buyer packages, business cards, and door knockers
Built and launched Facebook and Instagram channels with a tailored content strategy
Secured a weekly radio segment, Shauna Lynch, The Real Deal, on The River 101.3 and 99.3 to amplify reach
The rebrand quickly translated into stronger engagement and visibility:
Grew social following from 0 to 600+ in just three months through organic content.
Increased brand awareness with a strategic radio presence and consistent social updates.
Secured features on Move Up Prince George, positioning Shauna as a trusted local authority.
Attracted new clients through an integrated mix of online, print and broadcast marketing.
Monogram led the development of a unified and engaging intranet hub, replacing their outdated HTML-based HomeNet system with a newly designed SharePoint platform. The goal was to create a central, user-friendly space that streamlined employee access to information and strengthened internal connections.
Erin Stangoe approached Monogram Communications to create a strong personal brand and marketing strategy to establish a recognizable identity, boost visibility and position her as a leading realtor.
Monogram facilitated and reported on a series of community engagement sessions for BC Housing, capturing meaningful input and strengthening relationships with communities and stakeholders across the province.
Preparing to open their second location, Pine Ridge Modular sought support to strengthen brand awareness and engage the local community. Monogram delivered strategic branding and a high-impact Grand Opening event to mark the expansion.
