TDB Consultants Inc. | Monogram Communications

TDB Consultants Inc.

Internal & External Communications

Prince George, British Columbia

TDB Consultants Ltd. engaged Monogram to support internal and external communications during the acquisition of NorCan Consulting Ltd.

The Ask

TDB is a resource management company offering contracting and consulting services across a wide range of natural resource sectors.
TDB approached Monogram for support with internal and external communication, SEO and website copy updates, as well as updating marketing materials as they acquired NorCan Consulting Ltd.

The Approach

Monogram Communications led a coordinated, multi-channel communications approach to support TDB Consulting through the integration of a newly acquired company. The work focused on clarity, consistency and engagement across internal, external and digital communications.

Internal communications:
- Developed a clear internal communications strategy to support leadership in preparing for the transition. This included drafting letters and emails for staff and clients, as well as creating a short video to reinforce key messages and encourage open dialogue.
External communications:
- Strengthened TDB’s external presence by developing social copy for LinkedIn and the website’s About section, supported by photos and captions.
- Monogram also pitched three media releases to industry-relevant publications and created an updated email signature featuring the new logo and acquisition announcement.
Website, SEO and marketing assets:
- Conducted a website audit to identify content to retain, remove or refresh.
- Enhanced written content across all pages using SEO-friendly keywords, and refreshed a marketing banner using existing branding, colours and locked and unlocked logos from both companies.

The Results

This work supported a smooth transition and helped build confidence among staff, clients and external audiences.

As a result of Monogram Communications’ efforts, TDB achieved:

Positive media coverage in the Prince George Citizen, increasing visibility and awareness of the company’s growth.
Strong internal sentiment, with 80% of employee survey respondents viewing the transition as a positive change and sharing thoughtful feedback, ideas and reflections.
Updated digital and marketing assets, including a refreshed website that reflected the new company structure, an updated email signature communicating the change, and refreshed marketing banners incorporating NorCan’s logo and services.

TDB Consultants Inc.

Services Provided

Internal Communications & Change Management

Sector Served

Industry

You Might Also Like

Web Design & Development

Admiral Roofing

With a website untouched since 2015, Admiral Roofing approached Monogram Communications to modernize their online presence. They wanted a site that showcased their innovative use of technology, highlighted their deep expertise in commercial and industrial roofing and wall systems, and put their strongest projects front and centre.

Branding & Web Development

Virsa Group

Virsa Group needed a clear brand identity and a web presence to match, one that reflected their values and told a unified story across all their operations, and they called on Monogram Communications to deliver it.

Digital Marketing & Advertising

CHBA NBC: 46th Home and Garden Show

The Canadian Home Builders’ Association, Northern BC (CHBA NBC) came to Monogram with a tight timeline and an exciting new vision for their 46th Home and Garden Show: Homes, Hobbies and Horsepower. We immediately got to work using paid and organic methods to drive a campaign that delivered exceptional performance and contributed to attendance levels that rivalled pre-COVID years.

Event Planning & Management, Advertising

Resource Works: BC Natural Resource Forum Support

Resource Works approached Monogram Communications to support them with communications and logistics, to ensure that a tightly scheduled interview process ran smoothly.

Internal Communications & Change Management

Environmental Dynamics Inc. (EDI)

EDI approached Monogram Communications for support in understanding how their intranet was being used across the organization. The goal? To create a clear and practical strategy to strengthen their internal communications.

Media & Public Relations Strategies

Resource Works

Resource Works engaged Monogram to amplify the Shaping the Peace Report’s impact through targeted government relations, stakeholder outreach, and PR support. Our goal? Getting the right eyes on the report, including policymakers, Indigenous leadership, industry and the public.