The Canadian Centre for Diversity and Inclusion (CCDI)

Media Kit & Corporate Resume
Toronto, Ontario

As a national charity helping workplaces, schools, and communities build more inclusive environments, CCDI needed to communicate its mission with clarity and reach. Monogram Communications delivered a bilingual media kit and corporate resume that translates CCDI’s impact into a compelling story for partners, funders, and media alike.

The Ask

The Canadian Centre for Diversity and Inclusion (CCDI) is a national charitable organization that helps workplaces, schools and communities build more inclusive environments. CCDI partnered with Monogram to create a bilingual media kit and corporate resume that would clearly communicate its mission, programs and impact to partners, funders and the media.

The Approach

To help strengthen CCDI's communications and increase its visibility with partners and interest holders, we:

  • Met with CCDI to understand their goals, gather background information and identify the resources needed to tell their story effectively
  • Created a bilingual media kit for the website and media outreach, complete with key messages, spokesperson information, brand assets, testimonials and program overviews
  • Designed a bilingual corporate resume that highlights CCDI's mission, programs, partnerships and impact, then refined the content through copyediting and two rounds of revisions to ensure it reflected the organization's voice
The Results

As a result, CCDI now has a collection of professional, bilingual communications tools that support its outreach and help tell its story with confidence, including:

  • A media kit that provides journalists, partners, and the public with easy access to accurate, up-to-date information about the organization
  • A corporate resume that can be shared with funders, partners and interest holders to support proposals, introductions and new partnership opportunities
  • Consistent messaging and professionally designed materials that reinforce CCDI's credibility and present a cohesive brand across every touchpoint

Services Provided

Media & Public Relations Strategies

Sector Served

Nonprofits & Foundations

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