Keyano College

Internal Communication & Change Management
Fort McMurray, Alberta

With significant changes on the horizon, Keyano College required a thoughtful strategy to ensure staff felt informed, supported, and aligned. Monogram delivered a communications and change management approach that made the transition clearer and more connected to the College’s vision.

The Ask

Keyano College, located in the Regional Municipality of Wood Buffalo, serves students across northern Alberta, including regions bordering Saskatchewan and the Northwest Territories. As the College prepared to implement changes under its new strategic plan, leadership recognized the need for clear communication to guide staff through the transition.

Keyano College engaged Monogram to develop a change management and communications approach that would ensure staff understood the rationale behind upcoming changes and how they supported the College’s long-term goals.

The Approach

Monogram worked closely with Keyano College to craft a communications strategy that emphasized transparency and clarity.

  • Developed proactive messaging aligned with the College’s strategic direction

  • Ensured employees understood the benefits of the changes

  • Positioned communications to foster trust and staff engagement throughout the process

The Results

The communications strategy was well received across the College community.

  • Positive staff feedback highlighted appreciation for the transparency of messaging

  • Employees reported a stronger understanding of how changes connected to the strategic vision

  • Improved morale fostered a renewed sense of purpose among staff as they moved forward

Services Provided

Internal Communications & Change Management

Sector Served

Education

You Might Also Like

Crisis & Issues Management

When tragedy strikes, how an institution responds matters as much as what happened. After a student was struck by a vehicle crossing the highway in front of campus, CNC needed more than a statement; they needed a thoughtful, carefully considered crisis communications response. Monogram was called in to help the College navigate this critical moment with clarity and compassion.

Branding, Web Development & Recruitment Marketing Initiative

UNBC needed to raise its national profile and bring in students from coast to coast. Monogram addressed this need with an integrated marketing campaign built around a contest and microsite that turned user-generated content into UNBC’s biggest recruitment asset, including a contest winner who became the university’s own student-driven content marketer throughout his first year.

Crisis Communications Plan

A crisis doesn’t wait for you to be ready. That’s why Monogram set out to make sure the Prince George Public Library never had to face one without a plan. Through extensive industry research and close collaboration with the library’s team, we built a curated crisis communications guide, and captured it in an in-depth report designed to guide them through any moment of uncertainty.

Crisis & Issues Management

Amid growing tensions, School District 57 needed a way forward, one built on clarity, reconciliation and trust. They brought in Monogram Communications to design a strategic communications approach that could reach diverse stakeholders across the district.

Branding

School District 57 (SD57) sought to refresh their 50-year-old logo and visual identity. Monogram Communications engaged with local Elders, students and educators to create a powerful new brand that would reflect SD57’s diverse communities and cultural heritage.

Strategic Planning

Keyano College approached Monogram Communications to develop a strategic communications plan. Their goal was to elevate the College’s position as a choice post-secondary school to prospective students, specifically within the region, and highlight the College’s long-standing community contributions during its 60th anniversary year.