Physio North and Pro Physio Works partnered with Monogram Communications to update and modernize their logo, branding, and websites. The goal was to connect the clinics with new audiences and continue to convey their Northern roots.
Physio North and Pro Physio Works are sister clinics serving northern BC and the Cariboo region, dedicated to helping clients return to sport, activity, work, and everyday life. With deep roots in the region’s culture of sport and adventure, they sought a refreshed identity that would reflect their values and appeal to a wide client base, from high-performance athletes to active seniors
The clinics needed a modernized logo, updated branding, and fully redesigned websites. The new brand had to convey their Northern roots while connecting with diverse audiences and supporting their business growths.
Monogram began with a competitor analysis and inspiration board to establish a clear design direction. Through a collaborative rebranding workshop, the team defined a vision that balanced professionalism with the energy of sport and adventure.
Created a modern, versatile logo that resonated with both clinics’ audiences and business goals
Developed updated brand guidelines to ensure consistent application across digital and print materials
Designed and built two fully responsive websites, each tailored to the individual clinic
Implemented SEO strategy, keyword optimization, refreshed navigation, new copy, and sourced imagery
The rebrand and website launches in February 2022 delivered a cohesive, modern identity for both clinics.
2 new websites that improved user experience and reflected each clinic’s unique offerings
Enhanced search visibility and online reach through targeted SEO
Strengthened brand recognition with a unified yet adaptable visual identity
Positioned the clinics as leaders in physiotherapy services across northern BC and the Cariboo
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The Division needed straightforward, accessible resources that could help patients understand the Primary Care Network while supporting physicians in addressing common misconceptions. Monogram delivered a redesigned website and educational tools that clarified services and enhanced overall communication.
