Following the legalization of Medical Assistance in Dying (MAiD), Monogram led a comprehensive communications strategy to support the Hospice’s implementation process while addressing procedural uncertainty, maintained trust and minimized the risk of losing employees, donors, or volunteers.
Prince George Hospice Society is a community-driven organization providing compassionate end-of-life care when home-based care is not possible. Since opening Rotary Hospice House in 1995, the Society has expanded to offer grief support, caregiver programs, bereavement services, and home hospice care, serving communities across northern BC. They also provide compassionate end-of-life care and supportive programs across northern BC.
Following the 2016 legalization of medical assistance in dying (MAiD), the Hospice engaged Monogram to develop a communications strategy that guided implementation, maintained trust and minimized risks to staff, donors, and volunteers.
Monogram created and executed a comprehensive information and communications plan prioritizing transparency, factual accuracy, and compassion for both internal and external audiences. This included:
Delivering factual presentations showing broad public support for MAiD in Canada and BC
Hosting internal town halls with subject matter experts to address concerns
Issuing official letters of change to stakeholders and conducting personal outreach to major donors and government contacts
Preparing proactive media relations tools including key messages, FAQs, and response plans
The strategy guided the Hospice through a sensitive transition while preserving key relationships and public trust. Outcomes included:
No loss of employees, donors, or volunteers during the transition
Secured and maintained partnership with Northern Health
Strengthened standing with local, provincial, and federal government partners
Media readiness that ensured consistent, confident responses to public and press inquiries
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When The Ministry of Indigenous Relations and Reconciliation needed support in Terrace for in-person and virtual open houses, they called Monogram to design and deliver culturally respectful engagement materials and treaty negotiations.
