To expand reach and increase participation in its programs, CHBA BC Education required a more targeted digital marketing approach. Monogram enhanced their LinkedIn and Google Ads strategies and provided tools to support ongoing, in-house campaign management.
CHBA BC Education provides professional development, builder licensing, and CPD courses for the residential construction industry. They partnered with Monogram Communications to strengthen their digital presence and boost registrations for courses, workshops, events, and their annual conference
The goal was to refine LinkedIn strategy and optimize Google Ads to drive measurable engagement and increase participation. Monogram was also tasked with equipping CHBA BC Education’s internal team with tools to manage campaigns sustainably.
Monogram developed a tailored strategy grounded in research and industry insights:
Conducted a full audit of LinkedIn and Google Ads accounts, plus competitor analysis and audience surveys
Crafted targeted messaging aligned with CHBA BC Education’s brand voice
Implemented ongoing analytics reviews to optimize campaign performance
Delivered training materials to build in-house marketing capacity
The initiative delivered significant improvements in digital performance:
141% increase in LinkedIn reactions and 350% growth in followers
73% rise in Google Ads conversions
Boosted LinkedIn campaigns generated 30 course registrations during the run
Substantial gains in impressions and website visits, establishing a foundation for long-term success
With a website untouched since 2015, Admiral Roofing approached Monogram Communications to modernize their online presence. They wanted a site that showcased their innovative use of technology, highlighted their deep expertise in commercial and industrial roofing and wall systems, and put their strongest projects front and centre.
Virsa Group needed a clear brand identity and a web presence to match, one that reflected their values and told a unified story across all their operations, and they called on Monogram Communications to deliver it.
The Canadian Home Builders’ Association, Northern BC (CHBA NBC) came to Monogram with a tight timeline and an exciting new vision for their 46th Home and Garden Show: Homes, Hobbies and Horsepower. We immediately got to work using paid and organic methods to drive a campaign that delivered exceptional performance and contributed to attendance levels that rivalled pre-COVID years.
Resource Works approached Monogram Communications to support them with communications and logistics, to ensure that a tightly scheduled interview process ran smoothly.
TDB Consultants Ltd. engaged Monogram to support internal and external communications during the acquisition of NorCan Consulting Ltd.
EDI approached Monogram Communications for support in understanding how their intranet was being used across the organization. The goal? To create a clear and practical strategy to strengthen their internal communications.
