Campbell River Art Gallery

Internal Communications, Strategic Planning & Change Management
Campbell River, British Columbia

To broaden its impact, the Campbell River Art Gallery needed stronger community engagement, deeper connections with local artists, and clearer communication around its programs. Monogram delivered strategic guidance, crisis preparedness tools, and refreshed sponsorship and planning frameworks to support the Gallery’s long-term growth.

The Ask

The Campbell River Art Gallery showcases contemporary works by professional artists across Canada, with a strong focus on amplifying under-represented perspectives. To expand its reach, the Gallery sought to enhance community engagement, strengthen connections with local artists, and highlight the breadth of its programs.

Monogram was engaged to identify communication gaps, strengthen organizational strategy, and create tools to support long-term growth. This included the development of crisis preparedness measures, refreshed sponsorship opportunities, and a strategic plan to guide the Gallery’s future.

The Approach

To ensure solutions were rooted in evidence, Monogram conducted in-depth research and engagement across multiple audiences.

  • Delivered internal and external surveys, alongside a full communications audit

  • Facilitated strategic planning sessions to define a new mission and vision

  • Developed a Crisis Communications Plan, organizational Communications Plan, and updated sponsorship package

The Results

The collaboration provided the Gallery with a suite of tools to support stronger capacity and visibility.

  • Produced a comprehensive strategic plan with five key pillars to guide the next 3–5 years

  • Equipped the Gallery with frameworks to educate audiences and solidify its role in the arts community

  • Elevated its profile through refreshed sponsorship materials, opening doors for new partnerships and engagement

Services Provided

Crisis & Issues Management
Internal Communications & Change Management
Strategic Planning

Sector Served

Arts
Nonprofits & Foundations

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