Erin Stangoe approached Monogram Communications to create a strong personal brand and marketing strategy to establish a recognizable identity, boost visibility and position her as a leading realtor.
Erin Stangoe is a seasoned renovator turned real estate professional in Williams Lake. After 16 years in the renovation industry, she transitioned to real estate to leverage her network and industry expertise, quickly breaking and setting new sales records at RE/MAX within weeks of her career shift.
Erin approached Monogram Communications to create a strong personal brand and marketing strategy to support her transition. The goal was to establish a recognizable identity, boost visibility and position her as a leading realtor in a competitive market.
Monogram developed and executed a comprehensive strategy to launch Erin’s real estate brand:
Created a distinctive logo and key messaging that reflected Erin’s unique value proposition
Established Facebook, Instagram and LinkedIn profiles with branded content templates for consistent messaging
Designed billboards, business cards and thank you cards to build local awareness and connection
Identified and leveraged advertising opportunities in Williams Lake for maximum market exposure
Monogram’s strategy delivered rapid visibility and market traction for Erin’s brand:
Established brand presence positioning Erin as a prominent real estate professional in Williams Lake
Significant social media growth that increased engagement, listings, and sales
Ongoing client partnership with future projects secured, demonstrating lasting impact and satisfaction
Monogram led the development of a unified and engaging intranet hub, replacing their outdated HTML-based HomeNet system with a newly designed SharePoint platform. The goal was to create a central, user-friendly space that streamlined employee access to information and strengthened internal connections.
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