To reach new audiences in the financial sector, Sparkgeo needed a communications approach that showcased both its advanced geospatial capabilities and its industry leadership. Monogram created a targeted plan that boosted brand presence, drove media coverage, and expanded thought leadership opportunities.
With over a decade of experience in geospatial software and solutions, Sparkgeo supports some of the world’s largest organizations with domain-specific software development and geoscience expertise. As the company expanded internationally, it sought to raise awareness of its geodata products in the financial industry.
Sparkgeo engaged Monogram Communications to design and execute a strategic communications plan that would amplify its brand presence, secure high-profile media coverage, and highlight its expertise through thought leadership and industry events.
We developed a comprehensive media and communications strategy to strengthen Sparkgeo’s profile and credibility:
Built a monthly social media calendar with tailored content, graphics, and performance reporting
Managed PR and media outreach, drafting and pitching press releases while engaging directly with journalists
Designed case study templates, one-pagers, and website copy to support marketing and business development
Supported Sparkgeo’s presence at key industry events, including COP26, BlueTech Forum, FOSS4G, and SatSummit
Our efforts secured extensive coverage across financial, tech, and geospatial outlets, significantly raising Sparkgeo’s visibility:
Featured in Financial Post, Yahoo Finance, Morning Star, and Toronto Sun for UK expansion news
182 headline reprints and 108 full-text reprints for MERMAID Coral Reef Monitoring System updates
6,233 press release views and 211 republications for the Prescient launch campaign, including in National Post and Associated Press
Targeted coverage across BC for wildfire and flood research, with placements on local TV, radio, and community news outlets
Amplified thought leadership through Sparkgeo’s LinkedIn newsletter, Substack, and industry speaking opportunities
Ultralogix approached Monogram Communications for support in spreading the word about the data stewardship they offer to post-secondary research institutions, specifically for Indigenous Nations and organizations. The goal was to create consistent assets and messaging that can be used to publicly pitch and promote the ways in which they support this industry.
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