Archway Society For Domestic Peace

Awareness Campaign & Marketing Materials
Vernon, British Columbia

Archway Society for Domestic Peace changes lives every day. Our role was to ensure those who needed its services knew where to find them, while also inspiring donors, volunteers and community partners to support the organization’s vital work.

The Ask

Archway Society for Domestic Peace is a leader in empowering women, children and families to live with dignity and respect, free from domestic and sexual violence. They provide a wide range of supportive services for survivors of domestic and sexual violence. Services include: safe shelter (transition house program), counselling, child and youth advocacy, outreach services, and collaborative community projects.

Monogram was given responsibility for increasing brand awareness among two of Archway’s target groups. First, women and children who need their support. And second, possible donors and volunteers who can continue to help Archway provide these services to those in need.

The Approach

Monogram got to work creating a fresh new look with a logo design and headlines that would clearly showcase their services to those who needed it. 

  • Marketing materials such as social media posts, posters, bus wraps, bench advertising and radio ads
  • Branded merchandise
  • Brand awareness through brainstorming sessions with the team
The Results

A successful brand awareness campaign which included two bus ads and radio ads that ran for 12 weeks, reach was approximately over 20,000 (half the population of Vernon).

Services Provided

Awareness Campaigns

Sector Served

Nonprofits & Foundations

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